Features and Benefits

When it comes to your resume, think about branding yourself like a product — then sell the hell out of it!  Using the sales principle of “features and benefits,” be sure you are positioning your skills accordingly.

First, let’s highlight examples of features and benefits when it comes to a product, say, a refrigerator.

FEATURES

BENEFITS

In-door icemaker and water dispenser Easily access ice and water without opening the fridge, saving energy
Bottom drawer freezer Be more efficient and organize food better
Coated stainless steel Sleek design is also easy to clean

So when it comes to your resume, chances are you have thought about the features, which may look something like this:

FEATURES

BENEFITS

Led a team of 10 directors (crickets)
Responsible for national advertising (crickets)
Represented at several trade shows (crickets)

But the hiring director is going to want to see what results you’ve contributed to. So change the “benefits” section into “results” and show how you’ve made an impact:

FEATURES

RESULTS

Developed two new services Diversified our product offering, responsible for new lines of business and 15% growth.
Responsible for national advertising National advertising resulted in 22% growth from 2011-2012.
Represented at several trade shows Responsible for generating 10% new business via trade shows.

Always think about yourself as a product. You have made a huge impact in your journey, and although it’s tough to get those “benefits” out of your head and onto paper, it’s critical to communicate how you’ve contributed to a company’s bottom line when looking to make a move.

- Janice Pollard and Jackie Trepanier

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Even great leaders have room for improvement

Every few weeks I get asked by leaders about the key areas of focus to improve results and increase effectiveness. Here are a few tactics you can start using today to grow as a leader.

Give it up
Great leaders delegate responsibilities. To delegate is to entrust a task or responsibility to another person. Think about the word “entrust” in that definition. It may seem much quicker/easier/more successful to do everything yourself, but you’ll never get out from under the work and focus on your unique leadership skills if you don’t delegate. What’s more, your team will stagnate if they aren’t given challenging tasks and the opportunity to own something. Be sure to provide your team clear direction, guidance, and the necessary resources. Then get out of their way!

Let them make mistakes
Even the best team members will make mistakes, just like you have. If you want to encourage them to make decisions, let them know it is okay to make mistakes; because a mistake is not a loss, there is always something to learn from it.

Not about you
If you believe leadership is about results and that results ultimately come from the cooperation and collaboration of others, it makes sense that leadership is less about the leader and more about the followers. No leader can achieve anything by herself. She does it by working with others to achieve intended goals. Therefore, anything you can do to affect the relationship positively between leader and team members throughout the organization is critically important.

Focus on the customer
You know that show Undercover Boss? There hasn’t been a single episode where the CEO had the experience of a foot soldier and didn’t go back to corporate with some significant changes. If you don’t deliver exceptional value to your clients, your business will suffer. It’s that simple. Therefore, revisit and refine your processes and your value proposition with your team on a regular basis. The more they understand it, the better they’ll be at executing on it. Spend between 20-25% of your time focused on the customer.

Invest in YOU
Leaders must give people reasons to follow their lead. Looking, feeling, and being the part of leader inside and out goes a long way. Take care of yourself. Dress well. Be organized. Arrive on time. Invest in and update your look. Instill great dietary and exercise habits. Look great. Feel great. Be great. Even if you need to rely on a team of experts to get these results, enlisting the help of an organizer, trainer, or stylist will pay off when you show yourself to the world.

Watch your expressions
Often leaders have no idea how they look until someone, like an executive coach or a trusted advisor, pulls them aside. So lighten up. Say something positive at least once a day. Before an important meeting, sit down, think a calming thought and even check yourself in the mirror. And smile. It will reduce the tension in your face.

Self actualization
Maximize your abilities in the capacity you seek now. Know your strengths, and focus on building them up even stronger to become more of who you are, and everything you are capable of becoming.

- Janice Pollard and Jackie Trepanier

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‘Tis the season … for balance

‘Tis the season! You have parties, shopping, cooking — and don’t forget your job. Here are a few tips for putting some balance, while keeping the cheer, in your holiday season.

TIP 1: Learn from the Cleavers

Put family first when you’re home. Leave work at a decent time, and leave THE work at the office. Make quality-time dates with your family or significant other after dinner to distract you from your to-do list. The work will always be there in the morning. Savor your at-home time while you can. This goes for your kids, too! Make dinnertime phone-free and take time to reconnect.

TIP 2: Act like a 2-year old

That is, learn the value of saying “no.” (Except, unlike a 2-year-old, you don’t need to repeat the word over and over.) Next time you’re invited to something, weigh the benefits and costs before saying yes. If the event or project will have a positive impact on your personal life, productivity, career, and networking without disrupting your non-work schedule, go for it. If your personal life will suffer because of it, opt out.

TIP 3: “It’s not you, it’s me…”

Break up with activities that sap your time or energy. Take stock of things that aren’t really enhancing your career or personal life and minimize the time you spend on them.

You may even be able to leave work earlier if you make a conscious effort to limit the time you spend on the web and social media sites, making personal calls, or checking your bank balance.

TIP 4: Build your team

Rethink your errands and consider whether you can outsource any of these time-consuming chores. Even if you’re on a tight budget, you may discover that the time you’ll save will make it worth it. Plus, there are plenty of kids who are trying to earn money.  Help them help you!

- Order your groceries online and have them delivered

- Hire a kid down the street to rake your yard

- Have your dry cleaning picked up and dropped off at your home or office

- Order your stamps online, saving a trip to the post office

While focusing on your balance during the holiday season, don’t forget to reward yourself.  Take a half day to catch a movie, read, or enjoy a cozy afternoon by the fire.

- Janice Pollard and Jackie Trepanier

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What’s Next?

“What’s Next?” Workshop

- Are you wondering what to do with your life?

- Do you have lots of ideas but you’re unsure of the direction to head?

- Are you stuck in a job you do not enjoy just to pay the bills?

- Are you wondering what’s next for you?

Make 2012 the year you make that change you’ve been thinking about. Whether you still wonder what’s next for you or you have the answer but lack the structure to move ahead, let us support you to take a step in the right direction.

Whether you’re a parent considering re-entering the work world or a long-time professional considering other options, this workshop is meant for you.

Join us for an evening focused on meaningful questions to help you to uncover the step or steps you’d like to take in 2012.

The Details

Date:  Planned for an evening in January 2012.  Details on the date will follow shortly.

Contact

For more information, and to reserve your spot, please contact:

Jackie Trepanier

Career Development Coach

Cultivated Coaching

jackie@cultivatedcoaching.com

ph:  248.971.0875

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Finding what you love to do

What’s an easy way to discover the work you love to do? Grab a piece of paper for me, will ya? (Or, open Excel and start formatting Column A and B with fancy fonts.)

In column A write “What do I love to do?”

In column B write:  ”How do I do it?”

Now, start filling in the list. For example, maybe you wrote, “I love to design” in column A.

In column B you might have things like, “I create invitations for friends,” or “I make killer Powerpoint slides.” Keep going as long as possible in both columns.

Now step back and take a look. See any themes?

Next, add a third column: “How can I do more of what I love?” Brainstorm a list of ways, whether as a hobby or a job, that you can do more of what you love. What two things from that list can you accomplish in 2012? What are the smallest steps you can take to make them happen?

 

- Janice Pollard and Jackie Trepanier

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From Holding On to Moving On …

The 80s band Wilson Phillips says if you hold on for one more day, things will go your way. Is that really true? Does stuff go your way without you even trying? Maybe sometimes. But if you’re someone who has put a job change, advanced degree, or business idea on hold until things “get better,” when is that time exactly? There’s always an expert to your left and an expert on your right to define when things will turn around. Maybe the best expert to answer that is YOU.

Now is the time to shift from holding on to moving on. A dicey economy can be a great time for trying new things. Whether it’s a new career, learning different skills, changing your lifestyle, starting a business, or pursuing the direction of your dreams, why wait? No one can change your life except for you … (sorry, couldn’t resist).

What one step will you take this week to shift from holding on to moving on?

(Don’t be mad if that Wilson Phillips song is in your head the rest of the day.)

 

- Janice Pollard and Jackie Trepanier

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(You have spinach in your teeth.)

You’d rather have me tell you, wouldn’t you? I often get asked by leaders about the best way (and time) to give feedback to team members. “Hey Jackie, what do you think of the feedback sandwich?” “Hey Jackie, what do you think of feedback? Shouldn’t it be in the moment?” or “Heyyyyy, Jackie. How about feed forward, you know, like pay it forward? What do you think?”

When’s the best time to give thoughtful, considerate feedback aimed at helping a colleague, direct report, or even a friend improve? The answer is simple. When they’re ready for it. Obviously you wouldn’t tell a friend she has spinach in her teeth when she’s got a mouthful of food. She’s still busy processing!

Feedback is best received when the recipient shows signs of digestion — being ready and open.

Q. What does “ready” look like?

A. The individual is truly in a place where she/he looks confident, secure, and at ease.

Q. What’s the best kind of feedback to give?

A. Remember that the whole point of feedback is to provide information that will help someone do more, do better, and be happier.

Q. Do I have to give feedback?

A. We all need feedback. I’d much rather know if I have spinach in my teeth than stand in front of the world, smiling with a big wide grin. But wait until I’m done chewing. And make sure it’s focused on the spinach, not on my smile.

Because I want to be able to take my big, wide, beautiful grin in front of the world again, without the spinach this time, and smile even bigger and brighter.

- Janice Pollard and Jackie Trepanier

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One Bite at a Time

You’ve got a lot on your plate. Between work, home, family, hobbies, and other personal obligations, how can you possibly get [fill in the blank] done, too? Did you bite off more than you can chew? Where will the time come from?

Picture a waitress delivering a BIG platter of the most beautiful spaghetti you’ve ever seen. You’d never look at it and say, “Ohmygod. There’s no way I can do this. Take it away.”

Just as with time management, you’ve got to swirl a few noodles around your fork at a time. Then, when you’re maxed out, get a to-go box and save some for tomorrow.

What are the two most important bites you can take today? Get those out of the way. Save the rest for later.

(Hint: I’m free for lunch.)

 

- Janice Pollard and Jackie Trepanier

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And it was all yellow

How often have you found yourself in a discussion with someone, which soon became heated or downright personal? You both left feeling spun up, wounded, and frustrated. What was it about? How did you feel after? The fact is, even at work, heated discussions happen.

Where there’s heat there’s likely misunderstanding. Your disagreement could have been about anything but the intended topic. For all you (and your enemy forces) know, you were arguing about the color yellow.  It can likely be that far off the intended topic.

Next time a discussion goes awry, think about what happened and what it was about. If it became more about “yellow,” try reframing the discussion and talk again.

 

- Janice Pollard and Jackie Trepanier

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Movin’ Right Along

There are some people who might say, “Jackie, you’re working with top level executives, talented managers, savvy entrepreneurs, and motivated individuals. You can’t use Kermit the Frog in your coaching!” Guess what – Kermit has something to say and it’s time to listen.

Consider the lyrics to Movin’ Right Along – a song he performed to great acclaim with Fozzie the Bear.

When you get to a fork in the road, just turn left. You don’t have to have it all figured out; the important thing is to simply stay in motion. Whether you spend a minute or an hour working toward the change, moving right along will keep you headed toward your goal. After all, “You don’t need a map to keep this show on the road!”

- Janice Pollard and Jackie Trepanier

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